So Chase has this new card – the “Sapphire” card, and they are running the WORLDS MOST ANNOYING ADVERTISEMENT to promote this thing.
Commercial starts with rich couple in living room. Rich wife comes in with a new fancy dress on. The husband is apparently inspired by said dress to want to take a vacation and suggests cashing in their credit card points for a trip.
From the clips, we are led to assume this would be a whirlwind European* romp or something.
The wife coyly shoots him down… he thinks this is because she doesn’t understand the concept of trading in points for travel, and so has an excuse to extol the virtues of the new Sapphire Card. At the end of all this, the wife tips that the reason she shot him down is that she used all the points to get the fancy dress, the husband smiles like he’s the luckiest guy in the world, the commercial ends.
Now… here’s my beef with this commercial… (I will leave aside the feminist aspects of the husband assuming his wife is a mouth-breathing moron who can’t grasp the concept of “points”)
In what fucking universe is the appropriate response to finding out that your spouse just traded in enough points to take a FREE EUROPEAN VACATION on an article of clothing to SMILE CONDESCENDINGLY rather than PUNCHING SAID SPOUSE RIGHT IN THE HEAD!!!!??????
Now, I am not a violent person by nature. But SERIOUSLY!!! Did you see the clips of the trip they could have taken? There were dinners! Dancing! Boat Rides! SPECTACULAR VACATION!!!! Gone! No Chance! Because of a DRESS! (and, frankly, kind of a funny-looking one at that) – HEAD PUNCHING TIME!!!
So… the SB now has to change the channel every time this awful thing comes on, because I start yelling at the fake rich husband in this couple that he’s an idiot and he needs to divorce this crazy, point-wasting bitch.
For the love of Maude… at least have the decency to DISCUSS blowing the whole wad on couture first before you DO IT!
You can see this abomination of humanity here (if you dare): http://link.brightcove.com/services/player/bcpid1227613352?bctid=36524042001
* OK, these places could be in the US… but the feel of the clips seem European to me, like they are trying to imply that you could save up enough points for that.
